Submission Guidelines for publication:
- Case Length: 3,000–6,000 words (excluding exhibits).
- Teaching Note: 1,500–2,000 words (objectives, discussion questions, and analysis).
- Format: Times New Roman, 12 pt., single spacing, APA referencing style.
- Originality: Submissions must be original, unpublished, and not under review elsewhere.
- Case Elements: Each case should clearly state the protagonist, decision dilemma, and learning objectives.
- Short/Micro/Nano/Mini Cases
I. IVEY-Style Case Structure
| Section | Description & Guidelines |
|---|---|
| 1. Case Title |
• Keep it short, memorable, and meaningful. • Reflect the essence of the decision or the protagonist’s dilemma. • Avoid overly descriptive or generic titles. • Example: “Neo Insurance: Disrupting Central Asia’s Traditional Market.” |
| 2. Abstract / Synopsis (150–200 words) |
• Present a concise overview of the situation. • Identify the protagonist and their central dilemma. • Mention the time period and sector. • State the teaching relevance (e.g., sustainability strategy, innovation management). |
| 3. Learning Objectives |
• Define what students should learn — typically 3–5 clear objectives. • Examples: – Apply strategic frameworks to real business dilemmas. – Evaluate ethical and sustainability decisions. – Integrate theory with real-world problem solving. |
| 4. Case Setting / Context |
• Specify where, when, and who. • Introduce the organization’s environment (economic, social, regulatory). • Identify the protagonist’s background, role, and influence. • Provide enough context for students to step into the situation. |
| 5. Company Background |
• Outline history, mission, and key operations. • Include scale, ownership, market position, and milestones. • Add culture, leadership, and organizational dynamics. • Use data, charts, or visuals to support understanding. |
| 6. Situation Description / Decision Dilemma |
• State the focal issue — the point where a decision is needed. • Present multiple competing alternatives or constraints. • Keep the tone factual and non-judgmental. • End with an open-ended question to prompt analysis. |
| 7. Data Presentation and Analysis Inputs |
• Provide rich, realistic data — both qualitative and quantitative. • Include competitor details, financials, or sustainability metrics. • Ensure internal consistency and source credibility. • Use tables, graphs, or exhibits for easy reference. |
| 8. Exhibits (Supporting Material) |
• Design exhibits to visually support analysis. • Examples: – Company structure and timeline – Market and competitor overview – Financial summaries – Policy excerpts or sustainability reports – Media quotes or stakeholder perspectives |
| 9. Conclusion / Closing Paragraph |
• Return to the protagonist’s viewpoint. • Re-emphasize urgency or ambiguity of the decision. • Avoid giving away any solution. • End with a direct question such as: “What should the CEO do next?” |
II. IVEY-Style Teaching Note Structure
| Section | Description & Guidelines |
|---|---|
| 1. Case Summary (150–200 words) |
• Offer a succinct recap of the case. • Emphasize the company, dilemma, and context. • Useful for instructors to refresh before class. |
| 2. Teaching Objectives & Target Audience |
• Identify course type and level (Undergraduate / MBA / Executive). • State the 3–5 key learning goals. • Indicate disciplines — e.g., Strategy, Leadership, Sustainability. • Link objectives to frameworks or SDGs if relevant. |
| 3. Suggested Teaching Strategy & Session Plan |
• Offer a minute-by-minute or segment-based plan: – Opening (5 min): Trigger question – Case recap (10 min): Revisit protagonist – Group analysis (20 min): Apply frameworks – Decision debate (15 min): Evaluate options – Wrap-up (10 min): Key insights and theory link • Mention alternative discussion paths or breakout options. |
| 4. Case Analysis & Suggested Answers |
• Provide instructor-only analytical notes. • Summarize alternative solutions and trade-offs. • Include framework application (SWOT, PESTEL, TBL, etc.). • End with the preferred decision rationale. |
| 5. Discussion Questions (4–6) |
• Guide class conversation with open-ended prompts: 1. What is the central dilemma? 2. What frameworks can be applied? 3. What assumptions underlie each decision option? 4. What are the short- and long-term implications? 5. If you were the protagonist, what would you do? |
| 6. Teaching Tips & Classroom Management |
• Suggest pre-class tasks (short memo, group prep, quiz). • Offer ice-breakers or role-play ideas. • Anticipate typical student confusions. • Recommend multimedia or guest interaction (if available). |
| 7. Evaluation & Assessment |
• Include a simple grading breakdown: – Analysis depth – 30% – Framework use – 25% – Creativity and practicality – 25% – Participation – 20% • Add rubric if case used for assessment. |
| 8. Epilogue (Optional) |
• Short section sharing what actually happened post-decision. • Use as post-discussion insight — never reveal in advance. |
| 9. References |
• List all data and sources (APA 7th Edition). • Include company interviews, reports, and articles. |
Recommended Specifications for ICC 2026 Submissions
| Component | Requirement |
|---|---|
| Case Length | 3,000 – 6,000 words (excluding exhibits) |
| Teaching Note Length | 1,500 – 2,000 words |
| Formatting | Times New Roman, 12 pt, single spacing, APA 7 style |
| Mandatory Elements |
• Clear protagonist and decision dilemma • Structured data & exhibits • Defined learning objectives linked to frameworks • Regional or sustainability relevance |
| Review Focus Areas | Originality ● Pedagogical Value ● Analytical Depth ● Readability ● Contextual Relevance |
| Eligible Outputs | WIUT Case Folio Journal ● WIUT Case Proceedings (ISBN) ● The Case Centre (UK) submission |
