The Business Case Center (BCC) at WIUT invites case writers, educators, researchers, and business professionals to participate in the inaugural WIUT International Case Conference (ICC) 2025. This year's central theme is:

Focus Area: Inclusive Solutions for Sustainable Business

The conference seeks to explore innovative and inclusive solutions to contemporary challenges in business, emphasizing sustainability and regional relevance. Through the case method, the ICC aims to advance experiential learning by fostering collaboration and exchange among educators, researchers, and practitioners.

Conference Focus Themes

We welcome case studies addressing the following critical themes in business:

1. Business Law and Ethics: Explore legal challenges faced by businesses, ethical dilemmas, and regulatory compliance in dynamic environments.
2. Human Resource Management (HRM) Issues: Investigate HR-related challenges, including talent acquisition, retention, diversity, remote work dynamics, and employee well-being.
3. Sustainable Supply Chain and Operations Management: Cases highlighting sustainable practices in supply chains, circular economy models, and resource optimization.
4. Digital Transformation and Innovation: Examine how businesses leverage technology and innovation for inclusive growth, including AI, big data, and digital marketing.
5. Entrepreneurship and Startups in Emerging Economies: Focus on entrepreneurial ventures and SME growth in emerging markets, emphasizing innovation and adaptability.
6. Corporate Social Responsibility (CSR) and ESG (Environmental, Social, Governance): Showcase businesses addressing social and environmental challenges through impactful CSR and ESG initiatives.
7. Crisis Management and Resilience: Analyze organizational strategies for navigating crises, such as economic downturns, global pandemics, or geopolitical conflicts.

About the Business Case Center (BCC)

The BCC at WIUT is committed to creating a repository of high-quality, industry-aligned case studies that foster experiential learning and problem-solving skills in management education. Located in the heart of Central Asia, the BCC bridges theory and practice by encouraging the development of cases addressing real-world business challenges, especially those unique to the region.

Conference Objectives

1. Empowering Case Writers: Equip educators and aspiring case writers with the tools to craft impactful cases.
2. Promoting Sustainability and Inclusion: Emphasize inclusive and sustainable decision-making in business education.
3. Action-Oriented Learning: Highlight the case method as a vehicle for critical thinking and decision-making skills.
4. Regional Relevance: Develop cases that address Central Asian business dynamics while fostering global applicability.
5. Networking and Collaboration: Create opportunities for knowledge sharing and partnership among case writers, educators, and practitioners.