We are pleased to invite you to submit case studies for publication and academic use as part of our Business Case Center initiative. We welcome both long cases (6,000–7,000 words) and micro cases (2,000–3,000 words) focusing on real-world business challenges, innovation, strategy, marketing, operations, and related fields.
Types of Cases Accepted:
Long Cases (6,000–7,000 words) – In-depth cases covering multiple facets of a business issue with extensive analysis and exhibits.
Micro Cases (2,000–3,000 words) – Focused cases addressing a single problem with concise analysis for quick classroom discussions.
Here is a structured guideline for case development, covering both long cases (6,000–7,000 words) and micro cases (2,000–3,000 words). The guideline provides a clear framework for case writers to develop structured, insightful, and pedagogically valuable cases.
I. CASE STRUCTURE
|
Section |
Description |
Long Case (6,000–7,000 words) |
Micro Case (2,000–3,000 words) |
|
Title |
A concise and engaging title reflecting the core theme of the case. |
10–15 words |
10–15 words |
|
Authors |
Names, affiliations, and acknowledgments. |
100 words |
50 words |
|
Opening Paragraph |
An intriguing introduction setting the stage for the case. |
200–300 words |
150–200 words |
|
Company Outline |
Background, history, operations, financial overview, competitive position. |
1,000–1,200 words |
400–600 words |
|
Industry Outline |
Market dynamics, trends, competitive landscape, regulatory factors. |
800–1,000 words |
300–500 words |
|
The Problem |
Core challenge faced by the company or protagonist. |
1,500–2,000 words |
700–1,000 words |
|
Way Forward |
Potential solutions, trade-offs, decision-making considerations. |
1,000–1,500 words |
500–800 words |
|
Exhibits |
Tables, charts, financials, market reports, customer insights. |
500–1,000 words |
200–400 words |
|
Annexures |
Additional supporting documents, interview transcripts, raw data. |
As needed |
As needed |
II. TEACHING NOTE STRUCTURE
|
Section |
Description |
Long Case (2,500–3,500 words) |
Micro Case (1,000–1,500 words) |
|
Case Synopsis |
Summary of the case, covering key facts and issues. |
300 words |
150 words |
|
Learning Objectives |
Key educational goals aligned with the curriculum. |
3–5 objectives |
2–3 objectives |
|
Target Audience |
Specifies program level: UG, PG, Executive Education. |
Detailed analysis |
Concise summary |
|
Data Collection Source |
Primary, secondary, or hybrid data sources. |
Explained in detail |
Briefly mentioned |
|
Assignment Questions |
Discussion-driven questions for student engagement. |
4–6 questions |
3–4 questions |
|
Additional Readings |
Relevant books, articles, reports. |
4–6 references |
2–3 references |
|
Teaching Plan |
Step-by-step breakdown of case discussion. |
90–120 minutes |
45–60 minutes |
|
Analysis of Assignment Questions |
Expected student responses and key discussion points. |
In-depth explanation |
Concise insights |
|
Conclusion |
Summarization of key strategic implications. |
500–800 words |
300–500 words |
|
Epilogue |
Optional section updating post-case scenario. |
300–500 words |
150–300 words |
|
Key Learnings |
Bullet points summarizing takeaways. |
5–7 key learnings |
3–5 key learnings |
III. LENGTH GUIDELINES
|
Section |
Long Case (6,000–7,000 words) |
Micro Case (2,000–3,000 words) |
|
Title & Authors |
100 words |
50 words |
|
Opening Paragraph |
200–300 words |
150–200 words |
|
Company Outline |
1,000–1,200 words |
400–600 words |
|
Industry Outline |
800–1,000 words |
300–500 words |
|
The Problem |
1,500–2,000 words |
700–1,000 words |
|
Way Forward |
1,000–1,500 words |
500–800 words |
|
Exhibits & Annexures |
500–1,000 words |
200–400 words |
Teaching Note Length:
- Long Case: 2,500–3,500 words
- Micro Case: 1,000–1,500 words
KEY DIFFERENCES BETWEEN LONG CASES & MICRO CASES
|
Aspect |
Long Case |
Micro Case |
|
Depth of Analysis |
Extensive background, rich details, multiple perspectives. |
Focused, concise, addresses a single key issue. |
|
Number of Issues |
Covers multiple interconnected business issues. |
Primarily focuses on one key issue. |
|
Teaching Duration |
90–120 minutes |
45–60 minutes |
|
Data Sources |
Detailed primary & secondary research. |
May rely more on secondary data. |
|
Decision Making |
Requires deeper strategic thinking, multiple frameworks. |
Straightforward problem-solving. |
|
Use Cases |
Executive education, MBA, advanced strategy courses. |
Undergraduate classes, quick decision-making exercises. |
